Professional baseball has heralded the era of online video service (OTT). Public opinion is buzzing in anticipation of changes that have not yet been revealed.헤라카지노도메인
The Korea Baseball Organization (KBO) announced on the 8th that it has selected CJ ENM as the preferred bidder for the new media broadcasting rights project. CJ ENM, the largest shareholder of OTT company “Tving,” will win the right to negotiate first, and professional baseball broadcasting is expected to pass into the OTT era.
The right to broadcast new media is the right to broadcast baseball games and broadcast related videos through mobile or other online media separately from TV broadcasts. Mobile baseball broadcasting rights, which have been monopolized for the past five years by portal companies Naver, KT, LG Uplus, SK Broadband, and Kakao Daum, will be transferred to OTT company “Tving.”
One issue that makes the industry agitated is whether to pay for baseball games. Fans who want to watch baseball games online or without a TV have been able to watch it for free. Many of them have watched the games online. However, OTT companies such as TVing aim to secure paid membership. Controversy stems from anxiety and reluctance that people may not be able to watch baseball games online unless they make payment.
KBO explains that this situation will not happen for now. “We will enable free viewing. We will negotiate over how to make the difference between free viewing and paid viewing through image quality,” KBO said. “Instead, the Korea Communications and Portal Association will mass-release the video so that it can utilize highlights or VOD videos that were previously blocked. CJ ENM gained a lot of points through its differentiation.”
In other words, if you want a higher quality viewing right, you will be negotiated in the direction of guaranteeing basic free viewing rights even if you pay. This, too, has not been confirmed yet.
It is a very important issue even among teams that are sensitive to broadcasting and video clips. “Even if the program starts for free, I think it will be gradually changed to a fee. I think the key is how long we can allow it. Instead, if we allow GIF-bang in the process, wouldn’t it be a bad direction? Currently, all the teams are only taking pictures of players in the dugout (to secure the video itself). Even if it is paid, if it creates an environment where fans can enjoy it and reproduce it through YouTube, the reaction could change again,” a source from the team said.
Another club official predicted, “At the end of the day, the issue is whether to pay or not, and young fans will be most sensitive to whether or not to pay.” Currently, the main channel of viewing for young fans is new media, not TV, and if it is paid or discriminated against paid viewing even if it is free, it may be a question for KBO to consider whether it can maintain the fan base of this age.
Meanwhile, KBO is separately negotiating with the three existing terrestrial TV broadcasting companies, which are preferred negotiators, but is in the final stage. KBO mandates that if a person has the right to broadcast on TV, he or she must produce 100% of the broadcasts and broadcast more than 90% of the time. Therefore, the channels through which baseball can be viewed on TV, whether on terrestrial or cable channels, remain unchanged.